This expansionist plan was so well planned out to the point that he began to invest in estates that ended up being recognized as emblematic buildings or properties that have ended up becoming whole neighborhoods today. These include the building of El Círcol society and Teatro Fortuny, Ca’l Boule, then Maria Cortina school, Mas de Boule or Quer, which later was the Fortuny neighborhood, the lands that later were the Barri Niloga, the Casa Quer, and a handful more.

Of republican convictions, he was one of the signatories of the founding manifesto of the Catalanist Association of Reus. His open-minded attitude led him to welcome Amadeus I in 1871, Alfonso XII in 1877, and the Minister of the Aguilera Governorate in 1894, who granted him the orders of Charles III and Isabella the Catholic, of whom he did not make any ostentation. The year before his death, he sold the wine export business to his son-in-law Ramon Mayner, who was married to his daughter Isabel.

The fame of his wealth was widespread throughout the region to the point that when someone wanted to say that one could not buy anything he said “I am not the Boule” and when he intended to refer to someone spending a lot he was called “This is from Cal Boule” (pronounced Búla).

Josep Boule was a man who always collaborated on local and charity projects, and was a shareholder of all the great Reus activities, among others: the Bank of Reus, the Fortuny theater, the Carrilet of Reus-Salou, and Gas Reusense.

In the field of curiosities, there is a rumor that, although how he managed his businesses did indeed allow him to be someone in the bourgeois society of Reus of the time, he got his initial wealth because he found a jug full of gold coins. This, however, has never been proven and is certainly an urban legend.